NewSmile.com - Approaching the Media: Page 5

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Approaching the Media

STORY PITCH CHECKLIST

The Story (What’s my Angle/Hook?): Is it a national trend that I can localize? Am I the first in my community to offer this procedure/use this technology?

_____________________________________________________________________

Additional Interview/Information Sources: Who else can I suggest as sources for this story (patients who have had the particular procedure, etc.)?

Name:____________________________________ Phone:______________________

Background Experience:__________________________________________________

____________________________________________________________________

Name:____________________________________ Phone:______________________

Background Experience:__________________________________________________

____________________________________________________________________

The 5Ws and an H: Information I’ll need to sell the story to the reporter:

Who:________________________________________________________________

What:________________________________________________________________

Where:_______________________________________________________________

When:________________________________________________________________

Why:_________________________________________________________________

How:_________________________________________________________________

Who will receive the pitch and information?

Newspaper
Newspaper Name:______________________________________________________

Reporter Name:________________________________________________________

Reporter Title:_________________________________________________________

Phone Number:____________________________Fax Number:__________________

Television
Station Name:_________________________________________________________

Reporter Name:_______________________________________________________

Reporter Title:_________________________________________________________

Phone Number:___________________________Fax Number:___________________

Radio
Station Name:_________________________________________________________

Reporter Name:________________________________________________________

Reporter Title:_________________________________________________________

Phone Number:___________________________Fax Number:___________________

The Call:

__Contact the proper editor/reporter

__Pitch story idea

__Present the 5 Ws and an H

__Offer additional story interview sources, experts

__Offer demonstration (if appropriate) or results (before and after photos)

__Reporter had the following questions I need to answer:

__________________________________________________________________

Interview is scheduled for (date, time, place):

__________________________________________________________________

Continue to: Media Contact Log Form

APPROACHING THE MEDIA—TABLE OF CONTENTS

•	Where Do You Start	•	Story Pitch Check List
•	The Story Pitch	•	Media Contact Log Form
•	Sample Pitch Letter	•	Sample News Release
•	Sample Telephone Pitch	•	Sample Biography