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Approaching the Media

SAMPLE TELEPHONE PITCH (FOLLOW-UP)

Hi, I’m Dr._____________of (Name of Practice). Am I catching you on deadline or at a bad time?

(If Yes)

When would be a better time for me to call back?

(If No, then Continue)

I’m following up on information I sent you a few days ago about how parents can help protect their kids’ teeth during the active, sports-filled summer months.

I know that (Name of Media Outlet) covers stories about health and beauty, and I thought you’d be interested in knowing more about (How to Protect or How to Treat a Tooth Injury).

At this point, do you think you’d like to do a story on this topic?

If you have any other questions, I’d be happy to answer them or find out more details for you.

Continue to: Story Pitch Checklist

APPROACHING THE MEDIA—TABLE OF CONTENTS
  • Where Do You Start       • Story Pitch Check List
The Story Pitch   • Media Contact Log Form
Sample Pitch Letter   • Sample News Release
  • Sample Telephone Pitch   • Sample Biography
 
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