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MARKETING CENTRAL

PRACTICE MGMT

Marketing and Advertising Central

This is your source for news, products and services to promote and expand your cosmetic dental practice! Visit this page regularly for updated articles and features and become a part of this rapidly growing community.

Articles

New Articles

•	White Fight for Crest, Colgate by Jeff Neff
•	Your Practice Name Can Make You King of the Hill by Dr. Christian Kammer
•	Looking Better Longer and Not Keeping it a Secret
•	Credibility for Being an Author –– You Bet! by Rodger Kurthy, DMD

Past Articles

•	Dental Marketing Defined by Liz Anne Whiteside
•	Approaching the Media
•	E-mail Marketing; a Great Way to Reach Patients! by Dr. Chris Kammer, DDS
•	Change Marketing Focus to Boost Results by Dr. Charles Blair
•	The Seven Essential Keys to Prosperous Dental Advertising by Galen Stilson

Marketing Products and Services

Browse among these categories for key marketing products and services to expand your cosmetic dental practice:

External Marketing

•	DentalTrain's Photo Gallery We offer licensing of the highest quality smile photographs for your Web site or for print advertising.

Internal Marketing

•	Imaging Service Hassle-free, high quality imaging done for a reasonable price.
•	Patient Education on DVD Utilize your waiting room to market cosmetic dentistry.
•	First Impressions Prints Decorate your office with quality posters.
•	In-Office Materials With brochures, photo albums, and posters, your office is sure to have great visual appeal.
•	Staff Training Learn how to provide every patient with excellent customer service and improve office efficiency as well.
•	Patient Newsletters Improve patient retention with a newsletter.

Response Mechanisms

•	On-Hold Messaging While patients are on hold, use this messaging to promote your services.
•	The Radio Success Package Containing all the information you need to advertise on the radio.

Advertising News & Resources

•	"Slam Dunk Success in Dental Advertising" This seminar and others are available on videotape.
•	"The Advertising Dentist Newsletter" A monthly newsletter with tips for effective advertising.

Valuable smile photographs like these can enhance your advertising campaign!

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