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Frequently Asked Questions Q. What is the goal of NewSmile.com? A. To provide cosmetic dentists with all the tools they need to improve and expand their practice. Newsmile.com strives to provide comprehensive resources to cosmetic dentists with our marketing and advertising services, practice management tools, current industry news and featured new products. Q. Is NewSmile.com a business-to-business site or a business-to-consumer site? A. It is first and foremost, a business-to-business site designed for cosmetic dental professionals. However, since cosmetic dentists want to reach more potential patients, we have also designed a consumer site. The consumer site serves to attract new patients and refer them to a member dentist. Q. Who are your competitors and how do you compare to them? A. Although there are many websites catering to general dentistry, NewSmile.com is the first site of its kind. Serving the niche market of cosmetic dentistry with practice-building tools makes us unique. Q. Where will you derive your revenues? A. The site's primary revenue source will be commissions earned through sales of products and services promoted on NewSmile.com. We will also get a revenue stream from advertising and membership fees. Q. How is your company financed? A. The initial stage is fully funded by NewSmile.com's partners. Once we have successfully completed phase one of the site development, we will secure additional funding for consumer site expansion. Q. How long has NewSmile.com been in business? A. It was launched September 30, 2000. Q. How do you advertise and drive traffic to your site? A. We are reaching cosmetic dentists initially by direct mail and e-mail marketing along with print advertising in prominent trade magazines. Traffic is directed to our site by selective targeted Internet advertising placements and affiliate relationships with dental professional sites and consumer sites. |
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